The Buncombe County TDA’s 4 new strategic pillars for tourism

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Photo by @toddhemingson

Change is a’comin for Buncombe’s booming tourism industry. Under the leadership of its new CEO Vic Isley, the Buncombe County Tourism Development Authority (BCTDA) has announced its plans to chart a new course for the future of tourism that is more aligned with broader community goals.

The plans come in the form of 4 strategic pillars that aim to center:

  • Balanced and sustainable growth
  • Safe and responsible travel
  • More diverse marketing efforts
  • Promotion and support of Asheville’s creative spirit.

In order to delve more into each pillar, the BCTDA is hosting a 4-part webinar series of conversations among community leaders about the challenges + opportunities facing the local tourism industry.

The series, which is free and open to the public, kicked off with events on May 10 and May 12, and will have 2 more webinars on Mon., May 17 and Wed., May 19 from 12-1:15 p.m. Check out the deets below to learn more about the 4 pillars, the event panelists + what’s been discussed thus far.

Talk #1 - May 10: Deliver Balanced Recovery & Sustainable Growth

Talk #2 - May 12: Encourage Safe & Responsible Travel

Talk #3 - May 17: Engage & Invite More Diverse Audiences

Talk #4 - May 19: Promote & Support Asheville’s Creative Spirit