Your favorite brunch spot deserves the spotlight — cast your vote and give it the recognition it deserves. Vote for the best businesses around Asheville.
The tournament will be played at one of NC’s top-rated courses. | Photo by The Cliffs at Walnut Cove
After more than 80 years, the PGA Tour will return to Asheville in September 2026 with the inaugural Biltmore Championship. Co-sponsored by Biltmore Estate and Explore Asheville, the four-year agreement will keep golfers and visitors coming back to the Land of the Sky.
The four-day, nationally-televised tournament will bring 100+ players to The Cliffs at Walnut Cove, a private luxury golf community in Arden. It’s expected to draw thousands of spectators and generate millions in direct spending in the area.
To put it in perspective, NC’s most recent PGA Tour events — the Truist Championship and Wyndham Championship — generated upward of $100 million and $30 million for the state, respectively.
The Biltmore Championship will revive Asheville’s PGA legacy and mark the seventh Tour event in the city’s history. The tournament will debut Sept. 17-20, during the FedExCup Fall.
There’s a while to go before the action, but you can keep up with ticket announcements and volunteer opportunities through the Biltmore Championship newsletter (and this newsletter, of course).
Asked
Asked
What was the name of Asheville’s last PGA event, played in 1942?
A. Asheville Land of the Sky Open B. Blue Ridge Classic C. Pisgah Peak Invitational D. Appalachian Open
Biltmore Park Tree Lighting & Holiday Market | 4-8 p.m. | Biltmore Park Town Square | Free | Stroll through a Holiday Market with 35+ local vendors, festive treats, hot cocoa, and handcrafted gifts among twinkling lights and holiday magic, then gather for the Tree Lighting at 6:30 p.m.*
Veterans Day, a federal holiday commemorating people who have served in the United States Armed Forces. A Veterans Day Ceremony will be held at the Charles George VA Medical Center at 11 a.m., and Weaverville’s annual observance will take place at the community center at 11 a.m.
Biz
Asheville-based solar developer Pinegate Renewables has filed for Chapter 11 bankruptcy, planning to sell its assets. Since 2016, the company has developed 100+ solar facilities across the US and secured about $10 billion in financing. Officials say the sale process will protect ongoing renewable energy projects and operations. (Asheville Citizen-Times)
Open
Mountain Madre’s new North Asheville location is open at 791 Merrimon Ave. Right now, you can stop by the Mexican kitchen for dinner Tuesday-Saturday, or drop in for Sunday brunch. Hungry for more? We’re dishing on the newest restaurants in Asheville.
Seasonal
Cataloochee Ski Area is taking advantage of the freezing temperatures, beginning snowmaking operations for the winter ski season. Get a live look at the mountain and start making plans for a skiing, snowboarding, or snow tubing excursion close to Asheville.
Feel Good
After being fined for a touchdown celebration, Panthers running back (and A.C. Reynolds alum) Rico Dowdle joked on social media about starting a GoFundMe to pay it off. GoFundMe noticed and turned his joke into generosity. Together, they launched a fundraiser benefiting the Children’s Home Society of North Carolina, raising $20,000 and climbing.
Traffic
Overnight I-26 closures have returned as NCDOT crews continue removing the old Blue Ridge Parkway bridge. Expect closures from 8 p.m. to 6 a.m. through Thursday — get the deets on detours.
Job
Looking for a remote opportunity to lead and inspire a winning team? We’re hiring a Sales Director to fuel our fast-paced sales team, with a competitive salary, premium benefits, unlimited PTO, and real growth opportunities to boot. Apply to join our team.
Biz
Electronic Office, WNC’s longest-standing IT managed service provider, is pleased to announce the appointment of Delano Collins as COO. With a passion for data-driven insights and smart automation, he is ready to enhance service delivery + innovation in our community. Discover how his initiatives can benefit your organization.*
Read
Be the smartest person in the room by reading 1440, where 4.5 million Americans find their daily, fact-based news fix. It’s free to subscribe.*
Event Spotlight
🏌️ Fore the fam
Enjoy a free day of fun at the course.
Photo by Friends of Asheville Muni
If this tee-rific PGA news has you itching to hit the green, you’re in luck. This Saturday, Nov. 15, Friends of Asheville Muni and First Tee are hosting the first WNC Community Day.
Bring the whole fam to Asheville Municipal Golf Course from 12 to 4 p.m. for a free day of golf, games, food, and fall crafts. Quit puttering around — go ahead and RSVP.
The Buy
Nordstrom Rack’s Holiday Gift Guide is here. Shop some of the season’s best deals on stocking stuffers, top-rated gift sets, cashmere favorites, and unique fashion finds. Five can’t-miss deals from the guide include:
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
You may have seen the viral Starbucks “Bearista” cups, but they’ve got nothing on @discoverashevillenc’s version. Who needs the $30 cup when you can fill up your honey bear jar with a local treat?
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