The rise of THC infused beverages in Asheville

Asheville might be Beer City, but it’s following a global trend showing a rise in popularity of cannabis infused beverages.

modern alchemist

The team behind AMB opens its new venture this week.

Photo via Modern Alchemist

Cannabis infused drinks have skyrocketed in popularity across the globe, with market value expected to surge from $3.09 billion to $117.05 billion by 2032 — and although Asheville is known as Beer City, it’s no exception to the trend.

Even though marijuana isn’t legalized in NC, hemp-derived Delta-9 THC is legal, and it’s become a booming industry, hence why you see dispensaries dotted across Asheville.

Asheville Dispensary has been an early adopter of cannabis beverages with its coffee shop, now called PlantBar. But the business recently made its foray into nightlife, opening NightShade on the South Slope this summer. The nonalcoholic social lounge offers a menu of craft mocktails with optional cannabis infusions.

And the movement is still growing. This Friday, Oct. 10, the owners behind Appalachian Mountain Brewery will open Modern Alchemist in Old Fort, a home base for its THC-infused mocktail company of the same name. The brick and mortar will be a cannabis bar, distillery, Latin-inspired restaurant, and brewery hybrid.

There are plenty of spots in town blazing the trail when it comes to cannabis drinks:

If you’re not down with cannabis but want to explore NA options, we can help you find a beverage.

Don’t get your head in the clouds just yet because NC’s cannabis laws are always subject to change. In June, Governor Stein announced a State Advisory Council on cannabis, meant to form a comprehensive approach to regulate cannabis sales in NC. Asheville Police Department Chief Mike Lamb is a member of the council.

More from AVLtoday
Dig into Asheville’s must-try pizza shops — from late-night slices to fancy fare and everything in between.
Plus, the brewery plans to open a pizza spot.
Whether you’re plunging into icy water, hopping on the reformer, or basking in red light, wellness in 2026 is about finding what makes you feel good. With so many options popping up around Asheville, we’re sharing where to try these wellness trends.
From crafting to cooking, cornhole to carpentry, you can say goodbye to boredom.
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
Over the past 20 years, the recording studio has become an institution — and under the new ownership of its longtime studio manager, Echo Mountain Recording is set to make a comeback.
Let us know what Land of the Sky lore to cover in 2026.
We’re highlighting the best kid-friendly activities that Asheville has to offer — complete with art classes, animal encounters, and outdoor fun.
Over the years, the Land of the Sky has been on the receiving end of some truly special gestures that reflect the heart and soul of the community. We’re reflecting on three unique gifts given to Asheville.
From champagne toasts to swanky soirees, celebratory concerts to a resolution run — it’s easy to ring in the new year in style.