Plus, a comprehensive biography of George Masa will be released tomorrow.
 
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79º | 10% chance of precipitation
Sunrise 7:08 a.m. | Sunset 7:45 p.m.

 

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Reminder: Voting for our Today’s Best competition ends Friday, September 20. Click here to cast your vote and tune in for the winners announcement on Monday, September 30.
 

🎨 The artist with a thousand murals

Meet the Asheville artist behind the Texas Roadhouse murals

AVLtoday_texas_roadhouse_murals_asheville
Soileau’s two murals flank the bar at Asheville’s Texas Roadhouse. | Photo by AVLtoday
Unless you have a penchant for steakhouse chains or a vast array of niche knowledge, you probably didn’t know that the Texas Roadhouse murals are unique. Each location has a couple of standard paintings in common, but the rest of the murals depict elements of local life — the area football team, familiar landmarks, community claims-to-fame.

“Sure,” you might be thinking at this point, “Asheville has a Texas Roadhouse. But what does this have to do with us?”

Quite a lot, it turns out. Because the artist who created more than 1,000 of these original works grew up in WNC, graduated from UNC Asheville, and lives here in the city. Meet David Soileau.

A Texas Roadhouse mural of two bears at Chimney Rock

The two Chimney Rock bears watch over local diners.

|

Photo by AVLtoday

Adding style to steakhouses

Soileau’s family settled in Henderson County when he was around six years old. His father was a physicist for GE, but despite Soileau’s own natural propensity for science, he was always drawn to imagery and ended up pursuing a BFA with a concentration in painting from UNC Asheville.

But his place of birth would call him back. After graduating college, Soileau moved back to Lexington, KY — and it was in a downtown studio that he would meet the artist who helped him land the Texas Roadhouse contract.

There are hundreds of Texas Roadhouse locations, spanning 49 states and 10 countries. Each has four or more one-of-a-kind murals. That’s too much art for just one artist, so there are several creatives behind those scenes.

Even after moving back to Asheville around seven years ago, Soileau still works on roughly 40-50 panels per year, of varying substantial sizes. Those are high enough numbers that he can’t travel to study every location, so the company provides a list of basic elements or a scene that represents the community. Then Soileau takes the proverbial reins.
Painting a picture of Asheville
Asked

If you were designing a Texas Roadhouse mural for Asheville, what element would be essential?


A. The Blue Ridge Mountains
B. Biltmore Estate
C. Literally any beer
D. Just a recreation of that mural on Haywood Road that has Jerry Garcia in “The Creation of Adam”
Set the city's scene
 
Events
Monday, Sept. 9
  • Social Bridging | Monday, Sept. 9 | 12:15-1:15 p.m. | Reuter Family YMCA | Free | Discuss barriers and solutions surrounding the art and science of making friends.
  • Folk Dance | Monday, Sept. 9 | 2:15-4 p.m. | Harvest House Community Center | Free | Join the weekly dance circle, whether you’re new to the movement or a seasoned pro — no partner needed.
Tuesday, Sept. 10
  • Florry | Tuesday, Sept. 10 | 7 p.m. | Eulogy | $21 | Jam out to the high-energy outfit with influences of outlaw country and rock ‘n’ roll.
  • Climate Cafe | Tuesday, Sept. 10 | 11 a.m.-12:30 p.m. | Grind AVL | Free | Gather with Asheville Third Act for a chat on climate ideas and action.
Wednesday, Sept. 11
  • River Snorkeling | Wednesday, Sept. 11 | 12-3:30 p.m. | Outdoor Recreation Building at Recreation Park | $10+ | Experience the world under the surface of our mountain rivers — advance registration is required.
  • NC Museum of History Community Gathering | Wednesday, Sept. 11 | 6-7:30 p.m. | Hatch Coworking | Free | Inform the creation of new museum exhibits through a discussion of sharing the state’s layered history with locals and visitors.
Thursday, Sept. 12
  • Slice Standup Comedy Contest | Thursday, Sept. 12 | 7-9 p.m. | Pulp | $15 | Listen to a lineup of hilarious comedians, then choose who you want to return at the end of the night as the show’s headliner.
  • The Campfireball: JOY! | Thursday, Sept. 12 | 7-9:30 p.m. | Story Parlor | $10+ | Immerse yourself in this part game show, part storytelling, part theater experience that’s built around the audience.
Start the week with a full schedule
Click here to have your event featured.
 
Seasonal

🍁 Activities + routines for your fall bucket list

Woman doing a plank while teaching a Les Mills BODYPUMP class at the downtown Asheville YMCA
YMCA instructor Laura Richardson planks while teaching a Les Mills BODYPUMP class at the downtown Asheville YMCA. | Photo provided by YMCA of WNC
This autumn, we’re all about balance:
  1. Take the Blue Ridge Parkway north to Mt. Mitchell to see fall foliage
  2. Go apple-picking in Henderson County
  3. Start a pickleball routine at the YMCA
Looking to add more wellness to your own bucket list? The YMCA of WNC is welcoming families back to fall routines — whether that means picking up pickleball for the first time (like us), planking at personal training, or extending summer through pool time.
Find your fall routine at the Y
News Notes
Community
  • The City of Asheville is hosting a 9/11 Remembrance Ceremony this Wednesday, Sept. 11 at 8:30 a.m. at the municipal building. The ceremony will include remarks from Deputy Fire Chief Chris Budzinski, City Manager Debra Campbell, and Police Chief Mike Lamb.
Civic
  • Hit the books (or browser, maybe). The Asheville City and Buncombe County school system consolidation feasibility surveys are now open, and drop-in meetings will begin today, Sept. 9 at 3:45 p.m. Four surveys are available, depending on your relationship to the school system: student, parent, staff, or community member.
Edu
  • Don’t miss the bus on this job opportunity. As the number of students who need transportation has risen to 1,903, Asheville City Schools is recruiting school bus drivers. If you’re interested in getting behind the wheel, check out the qualifications and complete the application. (WLOS)
Environment
  • Southern Appalachian Highlands Conservancy purchased 221 acres of West Cove, conserving its forested slopes, four creeks, and plant + wildlife habitats. The tracts, which were owned by the West family since the late 1800s, are near the Beaverdam community and the Haywood/Buncombe County lines.
Read
  • “George Masa: A Life Reimagined,” the first comprehensive biography of the photographer, comes out tomorrow. The work explores his visionary dedication to art + conservation and influence on the national park movement. Meet the authors at East Asheville Library and attend the Book Launch Party at Citizen Vinyl, both on Wednesday, Sept. 11.
Ashevillian
  • Asheville resident Brad Ulrich will head to Washington, DC this week to mark the completion of the new National WWI Memorial. The First Illumination ceremony on Friday, Sept. 13 will feature Ulrich and 19 other buglers in WWI uniforms for the sculpture unveiling. Stream the ceremony.
Regional
  • Great Smoky Mountains National Park is doing big numbers — and we’re not just blowing smoke. The 13,297,647 visitors spent $2.2. billion in surrounding communities in 2023, which supported 33,748 jobs, according to the NPS. Bonus: The park team also received the NPS Excellent in Education Award for their Seeking Paths in Nature Program.
Number
  • 1,027. That’s the number of new students joining UNC Asheville this school year, the third largest incoming class in the university’s history. Enrollment saw a 15.6% increase since last year, continuing to stabilize a previous five-year enrollment decline of almost 25%.
Sports
  • Step up to the plate, because the Asheville Tourists released the official 2025 schedule. The season will open on Tuesday, Apr. 8 with a home game against the Greenville Drive; there are 66 home games on the 132-game schedule. Psst... keep reading to learn about McCormick Field’s big renovation plans.
Development
Giveaway
  • Be among the first to experience Downtown Asheville’s newest hotel + rooftop bar. We’re partnering with Moxy Asheville and Wildwood Still to give away a two-night hotel stay and $200 restaurant gift card (a $1,200 value). Enter to win through Friday, Sept. 13 at noon.*
Featured Home
Biz
Job
  • We’re looking for a Sales Executive in our sister market, SEAtoday, to identify and secure new advertising partnerships and grow existing client relationships on the SEAtoday team. Apply to join.
euphoria
 
Eat

🎃 Gourd vibes only

Get ahead of the carve with these local pumpkin spice treats

Two scoops of pumpkin ice cream in a black ice cream cone
We’re counting down the days until we can get a scoop. | Photo via The Hop
The ever-so-slight chill in the morning air recently has seemed to spur on the inevitable — pumpkin spice season has arrived. And since Asheville spots are fully embracing the go big or gourd home mantra with their seasonal menus, we decided to round up just a few pumpkin treats that will spice things up.

Pumpkin Spicewalla Latte Imperial Stout, Hi-Wire Brewing and Spicewalla
This collaborative limited release combines the flavors of Spicewalla’s Pumpkin Pie Spice and High Noon’s Sumatran coffee into one delicious brew. It’s been on menus since July, but you can stop by a special tasting event at Spicewalla at the Grove Arcade this Saturday, Sept. 14.

Chai-Spiced Pumpkin Pie, Rabbit Hole
There are lots of pumpkin and pumpkin-adjacent treats to be found at Rabbit Hole, but the combination of pumpkin pie and the equally cozy classic chai is almost too gourd to be true.
Cheesecake coffee + ice cream, too
The Buy

The Buy 9.09.24 (Affiliate)

A wireless travel charger compatible with practically any device. It’s capable of charging your smartphone, smartwatch, or headphones — meaning no more dead devices on the go.
More worth The Buy
 
The Wrap
 
Molly Wilson.jpeg

Today’s edition by:
Molly

From the editor
Listen, y’all — I don’t follow a lot of sports. I can’t tell you facts or figures or probably even explain the mechanics of a game. But I do love a bit of merchandising. And the National Bobblehead Hall of Fame and Museum (yes, that’s real) knows what it’s doing on the product front. As the 2024-25 school year begins, it has released the very first UNC Asheville Rocky the Bulldog Bobblehead. So secure yours, show some hometown pride, and become a part of bobblehead history.
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