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Women, wealth, and the “Great Wealth Transfer”

How the wealth landscape is changing — and what it means for women here in Asheville

Women sitting around a conference table in a glass room.

Gender lens investing takes many forms, including investing in companies, funds and other investment vehicles that consider gender in some way.

Photo provided by PNC Bank

Table of Contents

Did you know that by 2030, more than two-thirds of wealth in the US will be held by women? It’s part of what industry experts refer to as the “Great Wealth Transfer” — a unique point in time when the Baby Boomer generation will have reached the traditional retirement age of 65 and drastic shifts will occur for those coming into + managing wealth.

Hint: Women (and millennials) are among those poised to benefit. 💵

PNC Private BankSM and its local wealth strategists are well aware of what this changing landscape means for women, and they’re on a mission to address the unique challenges women face when it comes to investing + managing wealth.

How women differ

While women’s financial goals aren’t that much different from men’s, their approaches to savings and investment strategies may differ — as may their engagement in financial decision-making + their perception of wealth.

For example, when PNC published a “Millennials and Investing” survey a few years ago, a key finding was that millennial women are more inclined to build wealth through saving than investing, while millennial men are more comfortable with risk and therefore more likely to be introduced to advanced investing instruments at an early age.

In recognition of this reality, PNC Private Bank applies a gender-specific lens to wealth planning and investing, which takes into consideration barriers that might prevent women from optimizing opportunities to build + preserve wealth.

Headshot of Beth-Toney, Greenville-based Senior Relationship Strategist for PNC Bank.

Senior Relationship Strategist Beth Toney, together with other PNC Private Bank advisors and strategists, is committed to empowering women financial decision-makers.

Photo provided by PNC Bank

Boosting empowerment

Another notable distinction among women and millennials when it comes to managing wealth is a heightened interest in responsible investing. Read: a goals-based investment approach that aligns an investor’s portfolio with his or her personal values.

This focus on responsible investing may also ultimately help boost women’s economic empowerment as investors deliberately incorporate gender factors into investment analysis and decisions to positively impact the lives of women + girls.

Are you a woman or millennial looking to navigate this changing wealth landscape? Learn how.*

These materials are furnished for the use of PNC and its clients and do not constitute the provision of investment, legal, or tax advice to any person. They are not prepared with respect to the specific investment objectives, financial situation, or particular needs of any person. Use of these materials is dependent upon the judgment and analysis applied by duly authorized investment personnel who consider a client’s individual account circumstances. Persons reading these materials should consult with their PNC account representative regarding the appropriateness of investing in any securities or adopting any investment strategies discussed or recommended herein and should understand that statements regarding future prospects may not be realized. The information contained herein was obtained from sources deemed reliable. Such information is not guaranteed as to its accuracy, timeliness, or completeness by PNC. The information contained and the opinions expressed herein are subject to change without notice. Past performance is no guarantee of future results. Neither the information presented nor any opinion expressed herein constitutes an offer to buy or sell, nor a recommendation to buy or sell, any security or financial instrument. Accounts managed by PNC and its affiliates may take positions from time to time in securities recommended and followed by PNC affiliates. Securities are not bank deposits, nor are they backed or guaranteed by PNC or any of its affiliates, and are not issued by, insured by, guaranteed by, or obligations of the FDIC or the Federal Reserve Board. Securities involve investment risks, including possible loss of principal.

The PNC Financial Services Group, Inc. (“PNC”) uses the marketing names PNC Private Bank℠ and PNC Private Bank Hawthorn℠ to provide investment consulting and wealth management, fiduciary services, FDIC-insured banking products and services, and lending of funds to individual clients through PNC Bank, National Association (“PNC Bank”), which is a Member FDIC, and to provide specific fiduciary and agency services through PNC Delaware Trust Company or PNC Ohio Trust Company. PNC does not provide legal, tax, or accounting advice unless, with respect to tax advice, PNC Bank has entered into a written tax services agreement. PNC Bank is not registered as a municipal advisor under the Dodd-Frank Wall Street Reform and Consumer Protection Act.

“PNC Private Bank” and “PNC Private Bank Hawthorn,” are service marks of The PNC Financial Services Group, Inc.

©2022 The PNC Financial Services Group, Inc. All rights reserved.

Investments: Not FDIC Insured. No Bank Guarantee. May Lose Value.

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