Sponsored Content

(Re)Introducing Sow True Seed

The local seed + gardening company just got a full brand refresh. Here’s what’s new.

Sponsored by
Photo 1: gardener's hand holding several illustrated seed packets next to a pair of yellow gloves, tucked into a rust-colored work apron that features the "Sow True Seed" logo. The scene suggests hands-on preparation and the excitement of planting a seasonal garden.
Photo 2: A close-up of the back of a person wearing a "Sow True Seed" T-shirt, standing in a vibrant garden. The shirt reads “Sow True Seed – AVL N.C.” with the company’s logo below. In the foreground, rust-colored amaranth flowers frame the scene, while green corn stalks rise in the background, evoking a lush and thriving garden environment.
Photo 3: Hands delicately sowing seeds into a small orange seed-starting tray filled with soil. A handful of colorful seed packets—Chamomile, Lemon Cucumber, Flower Mix, Arugula, and Calendula—are spread nearby on a wooden surface, alongside a gardening book and trowel. The image captures the joy and intention behind beginning a garden from seed.

Sow True Seed offers 500+ types of GMO-free vegetable, herb, and flower seeds for gardening that supports our diverse ecosystem.

Photos courtesy Jake Banta

Sow True Seed has been providing high quality, open-pollinated seeds and expert gardening advice to the Asheville area and beyond since 2009.

Today, the locally based, 100% employee-owned cooperative will unveil its top-to-bottom brand refresh, inspired by all the changes the company has been through, and what they hope to become in the future.

Here’s what’s new in the transformation:

  • An updated website | All the seeds, supplies, and information you need at your fingertips

All updates intend to prioritize gardener education, growth, and discovery, helping you get the green thumb you’ve always wanted. Scroll through the new website to dig deeper into what’s new, or visit the (also recently renovated) shop in person at 243 Haywood St.

Planning ahead for fall planting? Celebrate growth with 10% off your order with code STSREFRESH online or in-store.

Get growing

More from AVLtoday
From the American Goldfinch to the Carolina Wren — these avians can be found all around the area.
Explore eight local flower farms to ring in spring with stunning bouquets.
You submitted your questions about Asheville development projects. Now, let’s nail down the answers.
Learn all about the simple device helping homeowners save water, nourish their gardens, and keep runoff out of the French Broad River watershed.
Pack your reusable shopping bags, because we’ve rounded up thirteen farmers’ markets around Asheville.
Don’t just throw it all away — give your old clothing, furniture, and miscellaneous items a second life at one of these donation sites.
For 24 years running, Asheville is the canvas for this celebration of experimental art.
Local business advocacy group Merchants of Downtown Asheville are helping you plug into Asheville’s creative energy with four hands-on workshops during Maker’s March.
Explore designs for French Broad Riverfront Parks + Azalea Park and share your feedback to inform the final designs.
Take the survey to share your input, which will inform recommendations for the future of the site.