Spend an $8 million Super Bowl ad on Asheville

The average Super Bowl 60 ad costs $8 million. Here are some more interesting ways to spend that money in the Land of the Sky.

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Two tacos is usually enough for one person, but 1.6 million sounds good too.

Photo via White Duck Taco

For Super Bowl 60 this Sunday, the cost of 30-second ad slots has reached an all-time high, starting at $8 million. Based on some rough estimates, here are a couple of other off-the-wall ways you could spend that money locally:

  1. Buy a luxury estate. For a little more dough, you could get the keys to this French chateau-inspired Biltmore Forest mansion.
  2. Stockpile Asheville’s craft beer. That’s roughly 1.3 million cans from Burial Beer Co. or Highland Brewing, enough to supply local bars for months.
  3. Treat the city to tacos. Buy 1.6 million tacos from White Duck Taco — enough to feed every Asheville City and Buncombe County Schools student two tacos a day for nearly the whole school year.
  4. Supply cafes with mugs. Purchase 181,818 East Fork mugs and dish them out across Asheville’s coffee shops. And probably start a few yourself to find a home for each mug.
  5. See our historic sites. You could buy 100,000 tickets to the Biltmore Estate, letting every resident (and then some) take a tour.

Pick something practical or let your imagination run wild and tell us what you’d spend $8 million on in Asheville.

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