For Super Bowl 60 this Sunday, the cost of 30-second ad slots has reached an all-time high, starting at $8 million. Based on some rough estimates, here are a couple of other off-the-wall ways you could spend that money locally:
- Buy a luxury estate. For a little more dough, you could get the keys to this French chateau-inspired Biltmore Forest mansion.
- Stockpile Asheville’s craft beer. That’s roughly 1.3 million cans from Burial Beer Co. or Highland Brewing, enough to supply local bars for months.
- Treat the city to tacos. Buy 1.6 million tacos from White Duck Taco — enough to feed every Asheville City and Buncombe County Schools student two tacos a day for nearly the whole school year.
- Supply cafes with mugs. Purchase 181,818 East Fork mugs and dish them out across Asheville’s coffee shops. And probably start a few yourself to find a home for each mug.
- See our historic sites. You could buy 100,000 tickets to the Biltmore Estate, letting every resident (and then some) take a tour.
Pick something practical or let your imagination run wild and tell us what you’d spend $8 million on in Asheville.