Sports betting is coming to Harrah’s. Here’s what we know so far.

Harrah's Cherokee Rendering Sportsbook

Rendering from Harrah’s Cherokee Valley River Casino & Hotel | Facebook

Table of Contents

Imagine this – It’s Sunday gameday and instead of sitting at Bank of America Stadium rooting for the Panthers – you’re at Harrah’s Casino in both their Murphy + Cherokee, N.C. locations (~2 + ~1 hours from Asheville, respectively). And at Harrah’s, you’d be doing more than rooting, you’d be betting.

On Friday, Governor Roy Cooper signed Senate Bill 154 into law – which allows the legalization of sports gambling in N.C. The bill allows the Eastern Band of Cherokee Indians to open sportsbooks at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel, and guest will soon be able to wager on collegiate and professional sports (as well as on off-track horse racing).

What will it look like?

To know what to expect, we can look at Vegas’s Harrah’s location where over 30 HDTVs, including nine 90-inch and eleven 80-inch TVs, plush leather seating and a full bar is the ultimate experience for “watching your favorite game in the exciting Las Vegas sports book atmosphere.”

Harrah's sportsbook in Vegas

Harrah’s sportsbook in Vegas | Caesars.com

When will it open?

The development of N.C.’s sports book starts now and is expected to be completed in late fall, in time for college bowl games + mid-season NFL. Harrah’s expects to hire 30-50 employees to their staff.

What is a sportsbook?

A sportsbook (or just ‘book) is an establishment that takes bets on sporting events and pays out winnings. According to currentsportsbetting.com, at Harrah’s in Vegas, “there are about five or six betting cashiers. Directly next to them you’ll find pamphlets containing that day’s betting lines along with upcoming events, futures, and whatever props.”

Harrah's Cherokee Rendering Sportsbook

Rendering from Harrah’s Cherokee Valley River Casino & Hotel | Facebook

Can I go and watch without betting?

At the Vegas location, you have to bet to get a drink ticket, and the more you spend the more drink tickets you get. However, North Carolina ABC laws prohibit the offering of complimentary alcoholic beverages, which means fans can purchase drinks and watch the action. So, whether you’re betting or just enjoying the game, everyone can have a good time.

We’ll keep you posted when we know more about Harrah’s sportsbook. We want to hear from you. What do you think of the announcement?

Poll


More from AVLtoday
Learn more about Community Supported Agriculture and partner with a local farm during CSA Week.
Indulge in “a damn fine cup of coffee,” cherry pie, and other themed treats during the annual celebration of the cult classic tv show.
Asheville has no shortage of foodie features headed to your TV screens. Here’s how to keep up with them all.
The wholesale chain’s project developers halted plans, citing increased costs.
The full day of events was designed to highlight the diversity of voices that have shaped WNC, state, and US history.
The landmark studio was devastated by Helene, but after much remediation and restoration, the studios are filled with local art and welcoming visitors once again.
AVL Sounds Fest will follow the same venue-based format as AVLFest, while Asheville Busker Fest will spotlight the sounds of our local street artists.
With the 2026 Winter Olympics well underway, we’re craving an Italian day without having to leave the 828.
For Valentine’s Day, we’re sharing your heartfelt local love stories.
Mark your calendars for these shows, from folk to electronic and rock to rap.