Highland’s Oscar Wong is awarded The Order of The Long Leaf Pine

It’s the highest civilian honor a NC resident can receive.

LeahOscar2021_4.jpg

Oscar Wong with his daughter and current Highland CEO and president Leah Wong.

Photo courtesy of Highland Brewing Co.

Highland Brewing founder Oscar Wong has long been known as the “Godfather of Asheville Craft Beer.” Now, Mr. Wong can add another feather to his cap: The Order of The Long Leaf Pine award.

The award is the highest civilian honor a Tar Heel resident can receive and is reserved for individuals who have shown extraordinary service to the state. Past recipients include former mayor Lou Bissette and other NC legends like Maya Angelou, Michael Jordan, and basketball coach Dean Smith.

In addition to founding Highland, Wong has been credited with shaping the region’s thriving craft beer industry, which has grown into a nearly $1 billion sector over the last few decades.

There will be a public ceremony at the Asheville Art Museum on Tuesday, May 16 at 4 p.m., featuring the unveiling of a new plaque and speeches from the Asheville Area Chamber of Commerce, Buncombe County, and the City of Asheville. We’ll certainly cheers to that.

More from AVLtoday
Since 1928, this local festival has been celebrating the traditional music, dance, and storytelling of the Southern Appalachians.
The Edgar Allan Poe Speakeasy is making its way to The Venue — here’s what you can expect.
The music festival’s second year promises even more artists and venues over its four days of performances and events.
From Best Dressed to Most School Spirit, these local bevs were voted the best (in the very subjective opinions of the two AVLtoday City Editors).
There are plenty of spots around to take a spirit-free sip — from mocktails and nonalcoholic beers to kava and tea.
Third places are public, informal gathering spaces you frequent in your community. We’re here to help you give you recommendations and help you find your third place around Asheville.
A turn of phrase here, a recognizable Asheville nod there — these craft beers found around Beer City, USA take local pride seriously.
Explore the story of moonshine (a.k.a. white lightning), Appalachia’s most infamous drink, from its sordid history to the present day.
Learn about the history of radio in WNC and get your hands on some old tech at these special upcoming events.
This week — Monday, July 22-Friday, July 26, 2024 — we’re shining a spotlight on the vibrant drink scene in Asheville, NC.