Highland’s Oscar Wong is awarded The Order of The Long Leaf Pine

It’s the highest civilian honor a NC resident can receive.

LeahOscar2021_4.jpg

Oscar Wong with his daughter and current Highland CEO and president Leah Wong.

Photo courtesy of Highland Brewing Co.

Highland Brewing founder Oscar Wong has long been known as the “Godfather of Asheville Craft Beer.” Now, Mr. Wong can add another feather to his cap: The Order of The Long Leaf Pine award.

The award is the highest civilian honor a Tar Heel resident can receive and is reserved for individuals who have shown extraordinary service to the state. Past recipients include former mayor Lou Bissette and other NC legends like Maya Angelou, Michael Jordan, and basketball coach Dean Smith.

In addition to founding Highland, Wong has been credited with shaping the region’s thriving craft beer industry, which has grown into a nearly $1 billion sector over the last few decades.

There will be a public ceremony at the Asheville Art Museum on Tuesday, May 16 at 4 p.m., featuring the unveiling of a new plaque and speeches from the Asheville Area Chamber of Commerce, Buncombe County, and the City of Asheville. We’ll certainly cheers to that.

More from AVLtoday
Learn more about Community Supported Agriculture and partner with a local farm during CSA Week.
Indulge in “a damn fine cup of coffee,” cherry pie, and other themed treats during the annual celebration of the cult classic tv show.
Asheville has no shortage of foodie features headed to your TV screens. Here’s how to keep up with them all.
The wholesale chain’s project developers halted plans, citing increased costs.
The full day of events was designed to highlight the diversity of voices that have shaped WNC, state, and US history.
The landmark studio was devastated by Helene, but after much remediation and restoration, the studios are filled with local art and welcoming visitors once again.
AVL Sounds Fest will follow the same venue-based format as AVLFest, while Asheville Busker Fest will spotlight the sounds of our local street artists.
With the 2026 Winter Olympics well underway, we’re craving an Italian day without having to leave the 828.
For Valentine’s Day, we’re sharing your heartfelt local love stories.
Mark your calendars for these shows, from folk to electronic and rock to rap.