Sponsored Content

How Harrah’s Cherokee Casino is investing in WNC

Sponsored by
SAVVY Event e-24-21-0430

Members of Harrah’s women’s leadership group, Savvy, at an event in April 2021. Headlined by Christina Wilson, American Chef, and Corporate Executive Chef of Gordon Ramsay Restaurant Group, the board + top 20% of female players were treated to a blind taste test and dinner. | Photo provided

Table of Contents

As local + small business advocates, we do our best to highlight businesses for you (our readers) to invest in. We also love to see a local biz turning around and investing in our community.

Did you know? In 2021, 29,000+ volunteer hours were logged by Harrah’s Cherokee Casino team members + their families participating in the H.E.R.O. (Harrah’s Employees Reaching Out) program, helping local non-profit organizations including:

The company is also investing in its employees, upping the starting pay rate for non-tipped positions to $15 per hour, and disbursing over $163 million in salary, wages + benefits for its 3,700 team members in 2021.

Harrah’s Cherokee Casino Resort is continuing to invest in WNC with the opening of Gordon Ramsay’s Food Market this spring, and is currently hiring for multiple full-time, part-time and on-call positions (read: finance, security, hotel, food and beverage, engineering, retail + more).

Harrah's Roadside Cleanup

Members of Harrah’s H.E.R.O. program at Harrah’s Cherokee Annual Roadside Clean Up in April 2021 to celebrate Code Green, one of Harrah’s Community Relations areas that focuses on sustainability, recycling + environmental safety. | Photo provided

Philanthropic efforts by the numbers

Harrah’s showcased its support for local non-profit organizations with sponsorship donations, totaling over $270,000 in cash + services for 2021. These included:

A $70,000 donation was also made to Folds of Honor, a non-profit organization that assists military families by providing educational scholarships to spouses + children of America’s fallen and disabled service members.

For the fifth year in a row, the casino resort also hosted a beverage fundraising event for Folds of Honor at its properties.

Harrahs Check Presentation 2.1

WNC Communities supports innovative programs to improve the quality of life for rural communities + enhance the economy of the agriculture sector. | Photo provided

Economic impact

In addition to upping wages for non-tipped workers, hourly + salaried team members (up to and including managers) also received a wage increase.

$38 million in contracts + services were paid out by Harrah’s, which contributed to supporting both the local economy and local businesses.*

More from AVLtoday
Here’s what winter weather to expect this weekend.
How the once mighty tree met its demise and how scientists + activists are working to regrow its legacy from right here in Asheville.
The Asheville chef and restaurateur will face off against 15 decorated chefs in the new show hosted by Padma Lakshmi.
Urban development consulting firm HR&A Advisors will use the committee’s recommendations to create the Millennial Campus Action Plan, which will be delivered to the University for review.
Four local organizations will administer grant programs through the city’s Small Business Support Program.
The Hawaiian and Texas-style barbecue fusion spot will be featured in an episode premiering this Friday, Jan. 30 at 9 p.m.
Whether you prefer snuggling an adorable rescue animal or smashing a car in the name of cupid, everyone can find their perfect match when it comes to Valentine’s Day events in Asheville.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
From dustings to blizzards, we have a long relationship with snow here in the mountains.
Our area’s chefs and restaurateurs have been recognized with three semifinalist nominations for the coveted culinary awards.