Asheville startup Fuel Goods brings sports nutrition to your doorstep

The founders of The RunnerBox and The RiderBox have launched Fuel Goods, offering even more sports nutrition products to explore.

An assortment of foods and snacks from a Fuel Goods box.

You can customize boxes to fuel your training.

Photo via Darby Communications

Local duo Laura Jorgensen and Courteney Lowe are here to fuel your fire — when it comes to sports nutrition, that is. In 2013, they created The RunnerBox, a subscription-based box filled with a myriad of items like healthy snacks, body care, and recovery products. In 2015, The RiderBox, which was geared toward cyclists, was introduced. Now, the Asheville startup is expanding its offerings and launching Fuel Goods.

The RunnerBox and RiderBox are still around — but now the company offers customized boxes on a personalized schedule, new curated boxes like the SwimmerBox or Pickleball Power Pack, and individual items from the Fuel Goods site.

To celebrate the launch of Fuel Goods, the company is teaming up with sportswear company Pressio for a party at The Mill (2000 Riverside Dr., Woodfin) with a food truck, up to 75% off nutrition products and sports apparel, and a one-mile fun run or 3.5-mile run. RSVP to reserve your spot at the free event.

More from AVLtoday
More than 1,000 of the unique works of art on the walls of the global steakhouse chain were created by WNC artist and UNC Asheville graduate David Soileau.
Summer may not officially be over yet — but pumpkin spice season is in full swing. Get your fill of the flavor at these Asheville spots.
Check out our guide to the many meaningful murals you can find around our city.
Check out some of the year’s cheapest flights leaving our local airport.
The Asheville chapter of this nonprofit organization introduces local veterans to highly trained canine companions — and they need volunteers to raise the puppies.
Find inspiration, innovation, and collaboration during a week dedicated to building local business.
See what’s in store for the inaugural festival from the literary nonprofit and get acquainted with some of the authors who will share their work.
What you need to know about the unique festival blending history, arts, and culture.
The NC Division of Parks and Recreation acquired 238 acres of high-elevation land as park of the state park’s land protection plan.
Find a local group of fitness friends to keep you motivated, introduce you to new tracks + trails, and make sweat-breaking a social occasion.