Business  Small Business

Asheville startup Fuel Goods brings sports nutrition to your doorstep

The founders of The RunnerBox and The RiderBox have launched Fuel Goods, offering even more sports nutrition products to explore.

August 12, 2024 • 
Grace Powers
An assortment of foods and snacks from a Fuel Goods box.

You can customize boxes to fuel your training.

Photo via Darby Communications

Local duo Laura Jorgensen and Courteney Lowe are here to fuel your fire — when it comes to sports nutrition, that is. In 2013, they created The RunnerBox, a subscription-based box filled with a myriad of items like healthy snacks, body care, and recovery products. In 2015, The RiderBox, which was geared toward cyclists, was introduced. Now, the Asheville startup is expanding its offerings and launching Fuel Goods.

The RunnerBox and RiderBox are still around — but now the company offers customized boxes on a personalized schedule, new curated boxes like the SwimmerBox or Pickleball Power Pack, and individual items from the Fuel Goods site.

To celebrate the launch of Fuel Goods, the company is teaming up with sportswear company Pressio for a party at The Mill (2000 Riverside Dr., Woodfin) with a food truck, up to 75% off nutrition products and sports apparel, and a one-mile fun run or 3.5-mile run. RSVP to reserve your spot at the free event.

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