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AdventureELEVATE brings $500,000 to Asheville (plus 2 more benefits)

Asheville shined as adventure travel leaders gathered to get to know the region’s unparalleled outdoor + cultural offerings. Here’s why this is good for Asheville.

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gif of photos from adventureelevate conference including an outdoor excursion, attendees meeting local artisans, a group meeting outdoors, the keynote speaker Jeff Jenkins, and asheville musicians

Travel thought leaders included keynote speaker Jeff Jenkins, the National Geographic host of “Never Say Never” and founder of Chubby Diaries.

Photos by Andrew Daugherty/provided by Explore Asheville

Asheville got the international spotlight this month as 300 travel leaders from 40 countries gathered for the inaugural Southeast-hosting of the Adventure Travel Trade Association’s (ATTA) AdventureELEVATE.

Presented in partnership with Explore Asheville, the annual conference brings together sustainability-oriented adventure travel community members to learn about responsible outdoor travel industries.

Here are three ways this benefited Asheville:

🏔️ Local pride

We have a lot of pride in where we live — and now travel thought leaders know why. Asheville glowed as it did what it does best: Showed off its unparalleled outdoor offerings as attendees experienced waterfall hikes, whitewater rafting, zip-lining, forest bathing + more.

🛶 Local industries

The conference highlighted Asheville’s outdoor gear industry, which employs 10,000+ local residents and generates $750 million annually. Oh yeah — the local food + culture scene shined, too.

🌇 Local spending

The three-day event generated $500,000 in visitor spending, showing the economic benefits to local businesses in hosting events in our city + Buncombe County.

How else this is good for Asheville

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