East Fork Pottery to double production with new investment in Asheville headquarters

The pottery company has invested $2.5 million in its Biltmore Village production facility in an effort to double output.

Shelves of colorful pottery mugs, grouped by color.

East Fork has donated more than $2 million to local nonprofits through its Community Partnership Program.

Photo courtesy of Mallory Schwartz

Happy news for the East Fork fanatics. To meet increasing national demand, East Fork Pottery has invested $2.5 million to double its production capacity. In the next three years, the expansion will generate 40 net new engineering and skilled production jobs with an average wage of $26 per hour, as well as sustain more than 125 existing jobs.

It’s not the first time the pottery company has made major investments in its Asheville HQ — East Fork invested $2.4 million in its tech in 2021 to ramp up output. To put it in perspective, East Fork began in Madison County 15 years ago as a small wood-fired pottery operation. Fast forward to today, the certified B Corp produces more than 750,000 pieces of pottery per year from its facility near Biltmore Village.

“There is a long tradition of pottery making in North Carolina, and we are proud to continue that legacy in our own way, proving that beautiful, durable dinnerware can still be made here in the U.S. at scale while providing a living wage,” Founder and CEO Alex Matisse said.

You can shop East Fork pottery and products at its flagship store on the corner of N Lexington Avenue and W Walnut Street downtown.

More from AVLtoday
For 24 years running, Asheville is the canvas for this celebration of experimental art.
Local business advocacy group Merchants of Downtown Asheville are helping you plug into Asheville’s creative energy with four hands-on workshops during Maker’s March.
Explore designs for French Broad Riverfront Parks + Azalea Park and share your feedback to inform the final designs.
Take the survey to share your input, which will inform recommendations for the future of the site.
Share your vision for the next 20 years of the city’s green space during a March 21 workshop at the NC Arboretum.
Fresh off a statewide honor, the Market Place chef dishes on Asheville dining.
Get a look into how Asheville built its architectural identity brick by brick through the 1920s.
The Thompson Street venue will host Rhiannon Giddens, Mary Chapin Carpenter, Mavis Staples, and Hurray for the Riff Raff for its first show in August.
Whether you prefer pitching your tent by the river or glamping amongst the treetops, there’s a Hipcamp with your name on it less than an hour from home.
Similar past recognitions like “Beer City USA” have helped put Asheville in the national spotlight.