East Fork Pottery to double production with new investment in Asheville headquarters

The pottery company has invested $2.5 million in its Biltmore Village production facility in an effort to double output.

Shelves of colorful pottery mugs, grouped by color.

East Fork has donated more than $2 million to local nonprofits through its Community Partnership Program.

Photo courtesy of Mallory Schwartz

Happy news for the East Fork fanatics. To meet increasing national demand, East Fork Pottery has invested $2.5 million to double its production capacity. In the next three years, the expansion will generate 40 net new engineering and skilled production jobs with an average wage of $26 per hour, as well as sustain more than 125 existing jobs.

It’s not the first time the pottery company has made major investments in its Asheville HQ — East Fork invested $2.4 million in its tech in 2021 to ramp up output. To put it in perspective, East Fork began in Madison County 15 years ago as a small wood-fired pottery operation. Fast forward to today, the certified B Corp produces more than 750,000 pieces of pottery per year from its facility near Biltmore Village.

“There is a long tradition of pottery making in North Carolina, and we are proud to continue that legacy in our own way, proving that beautiful, durable dinnerware can still be made here in the U.S. at scale while providing a living wage,” Founder and CEO Alex Matisse said.

You can shop East Fork pottery and products at its flagship store on the corner of N Lexington Avenue and W Walnut Street downtown.

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