Happy spring, Asheville. Recently, I (Branded Content Editor Stephanie here 👋) spent an afternoon on the north side of town and got to hit up the Moog Store for an in-store showroom presentation, and then headed to Archetype Brewing.
It was basically my ideal Asheville afternoon — read along to learn more about Bob Moog, the history of synthesizers, the beer you can’t miss at Archetype, and how you can Try This.
What we tried (with pricing):
During my free tour of the Moog showroom, I learned a ton about:
- The history of electronic music
- How synthesizers work
- Why Bob Moog’s inventions shaped music as we know it today
Plus, I got to play around on a ton of different Moog instruments and ask questions.
Conveniently, Archetype Brewing is right next door, so I stopped by afterwards to grab a beer, snack on a charcuterie board + enjoy some live music. It was the perfect local-friendly hangout spot, and all the beers I tried made me super hoppy (sorry, had to).
Pro tip: Stop by for their Sundays special of a pint + charcuterie board for $20. Not to be cheesy, but you won’t regret it. 🧀
Archetype’s refurbished event space can be rented for staff parties, weddings + rehearsal dinners, or even comedy and music shows. | GIF by the AVLtoday team
What not to miss:
Archetype North’s 1920’s refurbished private event space on the side of the tap lounge (that doubles as a venue for public events) is super cozy and geared towards locals. Plus, they always have something fun going on. Think: Locals night with $4 beer every Wednesday, trivia every Sunday + more.
Pro tip: If you like spicy things, order the Carolina Reaper farmhouse ale. It’s made with hot peppers and has a tasty kick on the finish. If you happen to miss it, try sipping on the Talking to Plants Belgian-style witbier.
What we’re still talking about:
Lots of tours are “look but don’t touch” — not at Moog. Having the opportunity to try out different synthesizers and a theremin for myself was such a unique and cool experience. Plus, my tour guide was incredibly knowledgeable and demonstrated how everything worked (shoutout to Zach).
A Moog synth in action. | GIF by the AVLtoday team
How you can experience this:
The Moog Store is open six days a week, Mon.-Sat., and offers tours every weekday at 10:30 a.m. and 3:30 p.m. — claim your spot in advance via email or phone (828-251-0090). We recommend snagging the later tour for the full experience, since Archetype opens at 5 p.m. on weekdays + 4 p.m. on weekends.
Bonus: Got something coming up? Archetype’s event space can hold up to 120 people — get more info on their website.
Things to know if you go:
- Experience: Moog Store in-showroom presentation + beer at Archetype
- Price: The Moog Factory tour is free, and Archetype beers start at $5.50 a pint.
- Website:
- Address:
- Moog Store: 160 Broadway St.
- Archetype Brewing North: 174 Broadway St.
- Hours:
- Moog Store: Mon-Fri. 10 a.m.-6 p.m., Sat. 12-5 p.m.
- Archetype Brewing North: Mon.-Fri. 5-9 p.m., Sun. 4-8 p.m.
- Social:
