A new name + brand vision for this Asheville, NC-based climbing gym


Cultivate Climbing member River Tuloss climbs on one of the gym’s bouldering walls. | Photo by @catalinaarose

Cultivate Climbingformerly Climbmax — reopened on Sat., Sept. 10 after closing for a week for rebranding and remodeling. Owners Shiloh Mielke and Devin deHoll spearheaded the rebranding after acquiring the gym in March 2022. The duo revamped the gym’s logo + brand vision and brought in new climbing equipment.

Devin says, “Our new name emphasizes our vision to cultivate an inclusive space. We want the gym to be a safe and accessible place for all members of the community — regardless of race, sexual orientation, or climbing ability.”

One way that Cultivate is placing emphasis on inclusivity: new programs and classes like the monthly NC BIPOC Climbers Meetup. (Bonus: the first meetup is tonight, Sept. 14 at 7:30 p.m. + discounted day passes and gear are available for all BIPOC guests).

Learn more about the gym’s new vision + how you can visit the facility here.

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