Asheville to host SoCon Basketball Championships for the next 10 years

Local leaders announced a 10-year agreement, extending Harrah’s Cherokee Center Asheville’s longtime role as host through 2035.

harrah's socon tournament

Asheville will be ballin’ for another 10 years.

Photo via Harrah’s Cherokee Center Asheville

Asheville will be the home of the Ingles SoCon Basketball Championships through 2035. The Southern Conference, City of Asheville, Asheville-Buncombe Regional Sports Commission, and Explore Asheville announced the 10-year agreement, extending Harrah’s Cherokee Center Asheville’s longtime role as tournament host.

The SoCon Championships have been held in Asheville from 1984 to 1995 and from 2012 to the present, spanning a combined 26 years. Tickets are on sale now for the 2026 tournament, with games played from March 5-9. The week will bring special community events, like the Downtown Dribble and the SoCon Hall of Fame Ceremony.

The Southern Conference hosts more than basketball here in the Land of the Sky. The SoCon Volleyball Championships are being held at Harrah’s Cherokee Center Asheville for the first time, beginning Thursday, Nov. 20 and running through Sunday, Nov. 23.

More from AVLtoday
Asheville has no shortage of foodie features headed to your TV screens. Here’s how to keep up with them all.
The wholesale chain’s project developers halted plans, citing increased costs.
The full day of events was designed to highlight the diversity of voices that have shaped WNC, state, and US history.
The landmark studio was devastated by Helene, but after much remediation and restoration, the studios are filled with local art and welcoming visitors once again.
AVL Sounds Fest will follow the same venue-based format as AVLFest, while Asheville Busker Fest will spotlight the sounds of our local street artists.
With the 2026 Winter Olympics well underway, we’re craving an Italian day without having to leave the 828.
For Valentine’s Day, we’re sharing your heartfelt local love stories.
Mark your calendars for these shows, from folk to electronic and rock to rap.
See what’s on the ballot, when + how to vote, and important information for Election Day in the Land of the Sky.
Celebrate the community through talks and storytelling, education and art, all month long.